Discover the inspiring story of Moath Alofi, a visionary Saudi artist and explorer, who transforms Saudi Arabia’s hidden heritage into captivating art. From ancient architecture to forgotten landscapes, explore his journey of preservation and cultural storytelling.
Moath Alofi, born in 1984 in the holy city of Medina, Saudi Arabia, is a distinguished artist, photographer, and cultural explorer whose work delves into the heart of Saudi Arabia’s landscapes and heritage. Through his lens, Alofi reveals the untold stories of his homeland, transforming forgotten corners of history into vibrant artistic expressions. His journey is not merely that of an artist but of a modern-day explorer, preserving the Kingdom’s heritage with a profound sense of purpose and passion.
Growing up in Medina, Alofi was surrounded by a rich tapestry of history and spirituality. His childhood walks to the Prophet’s Mosque were more than just a daily routine; they were formative journeys that seeded his deep connection to his city’s culture. After completing his schooling in Saudi Arabia, Alofi moved to Australia, where he earned a degree in Environmental Management and Sustainable Development from Bond University. This academic background provided him with a unique perspective on preservation—not only of natural environments but also of cultural and historical legacies.
When Alofi returned to Medina in 2013, he was struck by the city's transformation. Historic neighborhoods had been leveled, and much of the old Medina he remembered was disappearing under the weight of modern development. What could have been a moment of disillusionment became a turning point; Alofi turned his camera toward the remnants of his city’s past. His Instagram account, where he began sharing these images, quickly gained attention for its fresh and evocative portrayal of Medina.
Alofi’s work is characterized by a unique blend of documentary photography and conceptual art. His projects such as "Doors of Barlik," which preserved the intricate doors of demolished homes, and "The Last Tashahhud," capturing abandoned mosques in the desert, are both artistic and anthropological. These series not only documented the visible but also preserved the invisible—the stories, the prayers, the lives that had once animated these spaces.
In his quest to deepen his exploration, Alofi founded Al-Mthba Studio in Medina, creating a hub for art, research, and community engagement. Simultaneously, he co-founded the Erth Team, an expedition group focused on aerial photography and the documentation of Saudi Arabia’s vast and varied terrains. Their discoveries, including ancient stone structures and hidden archaeological sites, added a new dimension to Alofi’s work, merging exploration with cultural preservation.
Alofi’s art has been exhibited in prestigious venues across Saudi Arabia and internationally. From Jeddah’s 21,39 art fair to exhibitions in Paris, Brussels, Moscow, and the United States, his photographs have captivated audiences worldwide. His solo exhibition, "The Remnants," showcased his work in Bahrain, highlighting his role as a leading figure in Saudi’s burgeoning art movement.
Under the umbrella of Vision 2030, which emphasizes cultural identity and heritage, Alofi’s contributions have been instrumental. Appointed as the Director of the Madinah Art Center and later joining the Diriyah Gate Development Authority, he has influenced not only artistic discourse but also tangible cultural initiatives. His projects serve as a testament to the power of art as a medium for cultural storytelling and preservation.
Alofi views his work as an extended message from the past to the present. His images, often blending beauty with commentary, provoke curiosity and reflection. Through his art, Alofi challenges the viewer to see the world not just as it is but as it once was and as it could be. His legacy is one of bridging generations, connecting stories, and using art to ensure that the spirit of places like Medina endures in the face of change.
Moath Alofi’s journey is a beacon of artistic and cultural resilience. By merging his talents as an artist with his spirit as an explorer, he has carved out a distinct role as a guardian of Saudi heritage. His story is a powerful reminder that progress and preservation are not mutually exclusive—and through his lens, the world is invited to witness the timeless beauty of Saudi Arabia’s hidden heritage.