
Basma Al Sulaiman, a trailblazing Saudi art collector, offers valuable insights for anyone looking to build a meaningful and forward-thinking art collection. Her journey demonstrates the importance of blending personal taste, cultural appreciation, and global perspectives. Here’s how you can apply lessons from her experience to start your own collection of Saudi art.
1. Start with a Vision
Basma Al Sulaiman’s collection is a reflection of her identity as a Saudi cultural ambassador and a global art enthusiast. When starting your collection, think about what story you want it to tell. Whether you focus on traditional Saudi motifs, modern interpretations, or a mix of both, having a clear vision will guide your choices.

2. Embrace Diversity
Al Sulaiman’s collection spans multiple genres, from Saudi icons like Abdulnasser Gharem to global luminaries such as Andy Warhol and Ai Weiwei. While starting with Saudi art, consider exploring different mediums and styles. Look for works that blend Saudi traditions with contemporary themes, as many young Saudi artists are doing today.

3. Invest in Emerging Artists
Al Sulaiman is known for supporting emerging talents, particularly from Saudi Arabia and the Global South. This approach not only makes collecting more affordable for beginners but also allows you to contribute to the growth of the local art scene. Attend exhibitions, follow artists on social media, and purchase pieces directly from them to support their journey.

4. Blend Art with Life
Basma’s London home seamlessly integrates her collection into her living space. Pieces like El Anatsui’s textile-like metal sculptures and Zhu Jinshi’s abstract paintings bring her interiors to life. Take inspiration from her by curating a collection that complements your environment. Art should be a part of your everyday life, not just something displayed on walls.
5. Be Open to Digital Art
As one of the first collectors to establish a virtual museum (BASMOCA), Al Sulaiman embraced digital art and NFTs early on. Follow her lead by exploring the growing world of digital and generative art. NFTs, for example, can offer a modern twist to your collection while connecting you with cutting-edge creators.
6. Curate Playfully
One of Al Sulaiman’s standout pieces is Xu Yihui’s “Little Red Books,” a whimsical installation blending ceramics with real books. Her playful approach reminds us that art collecting doesn’t always have to be serious. Seek pieces that spark joy or challenge conventional norms, creating a collection that feels personal and unique.
7. Build Relationships with Artists and Galleries
Basma Al Sulaiman’s relationships with artists and galleries have enriched her collection and deepened her understanding of the works she owns. Follow her example by networking within the art community. Attend events like Misk Art Week and 21,39 Jeddah Arts to meet creators and industry experts.
8. Stay True to Your Roots
While Al Sulaiman’s collection is global, her commitment to Saudi art remains steadfast. Incorporate works that celebrate Saudi culture, history, and modernity. Whether it’s calligraphy, landscape depictions, or works addressing societal themes, let your collection honor the Kingdom’s artistic legacy.
9. Don’t Rush the Process
Al Sulaiman’s collection spans decades, reflecting her evolving taste and the changing art world. Take your time to find pieces that resonate with you. A meaningful collection grows organically, shaped by your experiences, travels, and changing interests.
10. Document and Preserve
Like Al Sulaiman’s museum approach, document your collection carefully. Maintain records of provenance, artist details, and certificates of authenticity. Properly frame and display your art to ensure its longevity, and consider how future generations might engage with your collection.

Basma Al Sulaiman’s art journey teaches us that collecting is about more than acquiring beautiful objects—it’s about fostering connections, embracing cultural narratives, and supporting artistic innovation. As you begin your collection, let her forward-thinking vision inspire you to celebrate Saudi art while exploring new horizons. Your collection can become a powerful expression of your identity and a testament to the vibrancy of Saudi Arabia’s art scene.